2025 Apparel Industry Statistics

T-shirts are a classic wardrobe staple that will never go out of style, especially with the rising trend of custom t-shirt printing companies.

Whether you’re looking for validation to start your own custom clothing line or want to learn more about the t-shirt industry, below are the top t-shirt industry statistics and trends from 2016 to 2024, with predictions for the next decade.

Global T-Shirt Industry Trends and Statistics

After the COVID-19 pandemic, fashion moved towards more comfortable clothing as people began working remotely and staying home more often. There is no coincidence that global t-shirt sales have increased since then.

$2 B
T-Shirts Sold Annually

With 2 Billion t-shirts sold each year, the global t-shirt industry is expected to reach a whopping $330 Billion USD this year.

3.22%
Est. Annual Growth Rate

As the t-shirt industry grows, experts estimate that the market will increase 3.22% annually between 2023 and 2027.

85%
Of Sold Tees Are Unisex

Both men and women are purchasing t-shirts at a growing rate. In fact, 85% of the t-shirts sold globally are unisex. However, the market for women’s t-shirts is expected to increase by 6.1% between 2022 and 2028, especially as loose-fitting styles are trending in modern women's fashion.

$15
Annual T-Shirt Spend
Per American

Around the world, Americans are known for their easy-going fashion, especially wearing athleisure and t-shirts on daily errands. It’s no wonder that 62% of Americans claim to own more than ten t-shirts in their wardrobe. While that may seem like a lot of t-shirts, the average American only spends about $15 per year on t-shirts.